Gatorade, la boisson énergétique, revient avec une édition limitée Michael Jordan. L’opération compte pas moins de 14 681 bouteilles assemblées en 16 heures pour produire une image rétro-éclairée du célèbre joueur de Basket. That’s a « G » moment…
Gatorade – Jordan Performance Art [Video]
Gatorade // Jordan Performance Art [Making Of]
- Agency: TBWA USA
- Director: Lee Clow
- Chief Creative Officer: Rob Schwartz
- Group Creative Director: Jimmy Smith
- Creative Director/Art Director: Jayanta Jenkins
- Creative Director/Copywriter: Donna LaMar
- Creative Director/Art Director: Paul Nguyen
- Associate Creative Director/Copywriter: Patrick Almaguer
- Associate Creative Director/Copywriter: Blake Kidder
- Art Director: Jeremy Stabile
- Executive Producer: Sarah Patterson
- Assistant Producer: Danielle Tarris
- Group Planning Director: Scott Macmaster Outside
- Executive Producer: Frank Scherma
- Producer: Barbara Benson
- Director: Gary Freedman of The Glue Society
- Production Designer: Tom Foden
- DP: Eric Schmidt
- Editorial Company: Venice Beach editorial
- Executive Producer: Hunter Conner
- Senior Editor: Rick Shambaugh
- Visual FX: The Mill, Los Angeles
- Technical Director: Aaron Grove
- Sound design: Machine Head
// Source: adland.tv/commercials/gatorade-bottle-performance-art-behind-scenes-2009-250-usa
Tags: Culture Pub, Gatorade, Micahel Jordan, TBWA
